COVID-19 pandemic has brought unprecedented disruption in the health sector, worrying many people and healthcare providers need to do all they can to keep their patients well-informed and feeling safe.
This created a need for healthcare to create an online presence if there wasn’t one already and seek more avenues to ensure the patient-practice communication is efficient and easily accessible. Successful communication between patients and their healthcare providers is a crucial factor in providing quality healthcare.
Tools To Communicate With Your Patients More Effectively Online
Patients outcomes depend on thriving communication with the healthcare provider. The practices ability to communicate effectively and compassionately inform is key to a healthy patient-provider relationship.
Currently, the healthcare system demands more productivity and affords less time with each patient which can impede effective communication between the provider and the patient. The big question then is, how does a provider offer the best to a patient while using less time to cater to everyone?
Developing effective and efficient patient-provider communication online requires the utilization of tools available to providers, which include:
1. Regular emails
Use of emails is the most common form of online communication. They are easy to use and very cost-effective.
Emails are efficient to use when pushing updates, changes in services, and feedback from the practice to the patient while keeping records of the communications and is less prone to interruptions compared to phone calls.
It’s also easier to share website links which offer more information to the patient.
2. Video Conferencing
COVID-19 pandemic brought with it local lockdowns and restricted movement. More people are wary about going to practice, especially if their conditions are not critical and can handle the situation at home with help from the practice.
Healthcare providers can use numerous and secure video consultation platforms to reach out to their patients and offer remote treatment. Video consultations helps the provider see patients and gauge the severity of the situation and provide the best solutions which ensure the patient gets the medical attention they deserve.
A eConsultations system provides a combination of security and access control, rich knowledge content and other arrays of communication options available to healthcare providers and their patients.
The share of households with internet access in the United Kingdom (UK) reached 93% in 2019. A recent poll by Harris Interactive found that 90% of those with internet access would prefer communicating with their GPs online. Some said the choice of communication would influence their decision of which practice to register with.
Most of the eConsultations solutions cover most of the concerns patients and providers have like security and confidentiality.
Building Your Practice Website
COVID-19 has created a sense of confusion, and patients want to hear from you more often. To effectively ensure you communicate with them, your website should:
- Have FAQs and guideline pages
- Make it easier for your patients to share feedback
- Have up to date practice information as COVID-19 changes many regular processes.
- Run easy-to-access pop-ups and health promos for your site visitors
- Run a blog page where you share the most relevant posts with your patients on the services you offer.
As healthcare shifts online, practice communication and patient satisfaction are going to become even more critical. As healthcare providers, you need to have systems in place to help meet increasing patient communication needs.
Improving communication can enhance patient safety, improve the patient-provider relationship and make a difference in patient health outcome.
As online communication systems become an integral component of patient care, Practice365 will help you build your practice website the smarter way and help you connect to more patients than ever before.